You’ll never truly innovate without these 3 things

My team is in the process of building something that’s pretty freakin’ cool. The only thing holding us back is a bit of ambiguity on what we are actually building.

Sounds crazy, right? Simply put, we’re trying to get ahead of a trend by introducing a product that not all of our customers know they need. But we’re still scratching our heads on exactly what to build and how best to build it.

We know the basic problem we’re solving from a high level. The question is how far we want to take it with each component. AKA what…