Software as a Service (SaaS) is an increasingly popular model for companies to attract customers to their platforms. Instead of downloading a single application, customers are typically able to access a suite of platform tools on the internet. One crucial piece of this model that companies often do not put enough thought into is the pricing strategy. The path to profitability is more complex in the SaaS world and companies need to have a mature and well-designed pricing strategy if they want to beat the competition and turn a profit while doing it.
